OptUP

A mobile assistant for healthier shopping
OptUP is an app that makes shopping healthy simple! With easy-to-understand nutrition scoring and healthier recommendations based on previous purchases, it’s easier than ever to track nutritional progress.

The Challenge

Make healthier shopping easy

Kroger set out to accomplish a large feat—to change the way America eats. Their hope is to integrate already existing product and purchase data to inform the everyday grocery shopper.

Feature Highlights

OptUp Score
Learn how healthy your grocery purchases have been over the last eight weeks
Nutrition Ratings
View nutrition ratings of your most recent purchases
Better For You Options
Find better for you options to help you on your health and wellness journey
Results
With over 100,000 installs, OptUP is creating a healthier America, one small step at a time. Current OptUP scores are on the rise.

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